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Selected Work

Hey, I’m N’Yaisha!

If you’re meeting me after 2008, then feel free to call me Ny (rhymes with “my”). I make content that moves people—literally and measurably. As a social-first content leader with over 12 years of experience, I’ve helped global brands and high-growth startups turn narratives into engagement, conversions, growth, and cultural moments. From viral posts to notable creator partnerships, I build content ecosystems that are audience-first, data-informed, and platform-native. 

My work isn’t just creative—it’s measurable, repeatable, and scalable. I’m at my best when translating narratives into frameworks that align brand, creative, and product teams, so every piece of content resonates and performs. And I’m at my worst on Wednesday afternoons after 3:00 with no caffeine.

IRL, I enjoy short walks to the corner store and long runs around the block. I think big, shop small, and, yes, I do send 10-minute voice notes. Shamelessly. 

Resume

Currently

Director of Integrated Marketing

Blueland

New York, New York

Previously

Uber

Creative Theory Agency

Unilever

Milk Makeup

Laundry Service

Three Degrees NY

2021-2025

2020-2021

2020

2018-2020

2015-2018

2014-2015

Skills

Editorial Strategy

Social Strategy

Creator & Partner Collaboration

Editorial Strategy Social Strategy Creator & Partner Collaboration

Creative Direction

Multi Channel Programming

Cross-functional Communication

Creative Direction Multi Channel Programming Cross-functional Communication

Campaign & Project Management

Data Analysis & Performance Measurement

SEO & Audience Insight

Campaign & Project Management Data Analysis & Performance Measurement SEO & Audience Insight

Stakeholder Alignment

Team Leadership

Mentorship

Stakeholder Alignment Team Leadership Mentorship

Education

University of North Carolina at Chapel Hill

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